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Mens Guide to Buying Lingerie

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A Guy’s Guide to Choosing Lingerie…

Five steps to underwear heaven this Valentine’s!



It's that time of year again, the most romantic day of the year, when girls expectations for underwear are at an all time high! Panic not guys, as we here at Uplifted Lingerie, have put together an easy five step guide, following our survey carried out for buying the right lingerie for a panic free Valentines Day!


Heidi's top five rules.


  • Rule One: Find out her bra size!

OK, guys, this may sound like a simple start, but it's amazing how many of us don't actually know the size of our partner's bra, one in five men surveyed! This one's not worth taking a chance on, so take a sneaky look in her underwear draw or ask her friend; but remember be discrete.

  • Rule Two: The big pant debate; Shorts, Briefs or Thongs?

Remember you are looking to impress her, not offend her - or worse still, scare her off. There is a balance between what men want our partners to wear and what she likes to wear, (my survey showed the full suspenders, bra and pants are the preference, or even nothing at all!) so take notice of what underwear you have seen her in. If you don't know, drop it into conversation what pants she prefers, however Uplifted Lingerie polled over 200 women and found that the majority, 36% preferred briefs whilst only 3% preferred strings, with 28% preferring thongs, whilst 8% preferring Bridget Jones' style pants!

  • Rule Three: Don't be colour blind!

Decide on the purpose of the purchase before choosing the colour! If you are looking to spice things up a little then try something daring in seductive colours like black with a splash of pink or yellow, as opposed to porn star red! If you are not feeling over confident, stick to pastels. Our poll showed an overwhelming 56% of women would prefer to get black underwear whilst only 8% prefer white, however red is popular at 20%.

  • Rule Four: Shop online

My friends and even colleagues at Uplifted Lingerie have made disastrous purchases on Valentines Day following a panic because of a bad shopping incident. Enjoy the experience of underwear shopping, by going online to avoid stress of entering the dreaded lingerie shop! Research at your own pace.

  • Rule Five: Buy a set

Almost 70% of women like to be bought lingerie in sets. Mix and match outfits are tricky to make sexy!

  • Last but most importantly...

Never buy shaper underwear as a gift. Control briefs, waist nippers and slimmer shorts are all a big no, no, NO. Unless you are looking to be single this Valentines! (This is a womans private purchace.)

If you're unsure about how much to spend: we find the average male spends between £30 to £50 as a gift on underwear, with just 7% spending over £100.
But if you do get something wrong don't worry, buy through for hassle free delivery and returns.

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